Business: New Motor Car

Window trimmers, decorating showrooms last week for the Cadillac Spring Salon, teetered around a new motorcar. Salesmen studied its points: plenty of nickel plate; narrow, high radiator; low, elliptical lines; 8-cylinder, V-type motor; 125-in. wheelbase; six body types— roadster, phaeton, coupé, convertible coupé, victoria and sedan. It looked like a Cadillac slightly reduced in size. It was just that—designedly the "companion car to Cadillac." And, like the Cadillac, this new model is being built by President Lawrence P. Fisher of the Cadillac Motor Car Co. for General Motors. He is one...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!