The Press: Pidgin Ad

English-speaking residents of Honolulu and adjacent Pacific centres lately marveled, puzzled, then chuckled over an advertisement in the Honolulu Star-Bulletin (evening: circulation, 16,000). On other pages were the conventional displays prescribed by U. S. copy-artists — tobacco broadsides, department store revelations, bank announcements. But up in the corner of one page was the advertisement of Musa-Shiya the Shirtmaker, who was either the shrewdest of merchants or blessed with the good offices of the most quick-witted of advertising advisers. Beside a delicate spider-scrabble of Japanese characters stood Musa-Shiya himself, fretted forth...

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