The Press: Below the Zone

The stench of Bernarr Macfadden's published dejecta rises from twelve magazines and three newspapers. The magazines—Physical Culture, Dream World, True Stories, True Experiences, True Romances, National Pictorial Monthly, Movie Weekly, and the like—have a total circulation, he claims, of 5,000,000 copies. The New York Graphic, the worst of his papers in morals, is the best in circulation (360,596 daily). He has become a potent force in U. S. subculture.

His readers are the little educated, barely literate mass—chiefly women—"who yearn for the better things in life"; and the "better things" that...

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