Business: No Instalments

Senator James Couzens, onetime a partner of Henry Ford, and always a level-headed economist, last December organized a $1,000,000 corporation to manufacture iceless refrigerators. His model was to sell for one-half the present price of such coolers. But the buyer must pay cash.

Interpreneur Couzens has learned that not enough U. S. householders are yet willing to pay cash for even a standardized iceless refrigerator. They are habituated to the trade custom of instalment payments. So, last week, Mr. Couzens in disgust dissolved his company.


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