Business & Finance: Motor Fashions

Color variations will be the distinct factor in 1927 motor car models. The autumn wares of practically all manufacturers have now been set forth, and they show a surprising lack of mechanical modifications. Only a few of the 34 advertisements surveyed—for the most part they completely filled magazine or newspaper pages—emphasized mechanical features. Almost all stressed "new colors." The following, of the new models, have features which may be termed new: Buick. "The artistic upholstery and interiorware patterns in the beautiful new Fisher Bodies for 1927, were created especially for Buick ....

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