The Press: Able Adv't

It is the custom of a monthly magazine called The Mailbag (monthly; published in Cleveland; slogan, "All about direct-mail-advertising") to comment upon or reproduce advertisements which, in the Mailbag's judgement, have emitted a definite sparkle in the thick welter of advertisements—blatant and humble, proud and straining, prosaic and hysterico-lyrical—that fill the public prints. Lately, the Mailbag found a gem. It was in the American Mercury and it advertised that melange of outgrown modes and manners, The Mauve Decade by Thomas Beer (TIME, July 5, BOOKS), not only in the curlicued typefaces...

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