Back of the skilled advertising of Listerine (halitosis, antisepsis) is the Lambert Pharmacal Co., of St. Louis, with Gerard B. Lambert, President. Last week Mr. Lambert made a deal that involved more than $20,000,000 with Goldman, Sachs & Co. and Bond & Goodwin, Inc., of Manhattan, who took over the assets of the Lambert Pharmacal Co. In the name of the new company the word "Listerine" may be inserted for its vast trade value. Mr. Lambert will hold control.


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