As the mongoose loathes the cobra, as the herring fears the shark, as the flapper dodges "lectures," so do editors shun the machinations of a species whose villainy is (to editors) as plain as the nose on your face and as hard to clap your eyes on. This species was for a long time called "press agent." His "hoy," "bunk" and "bull" stories, his hoaxes, false fronts and fabrications were easily detected and. cast out when he was in his professional nonage. Then he became a...
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