The Press: Arbiters Monday, Feb. 22, 1926 Subscriber content preview. or Log-In Share Facebook Twitter Tumblr LinkedIn StumbleUpon Reddit Digg Mixx Del.i.cious Google+ What's in a name? Nothing, until it's famous. What's in a title? Many things, whether you inherit it, buy it, invent it, or only bask in its resplendence. To continue reading: or Log-In Previous Page 1 2 Next Page Want the full story? Subscribe Now Learn more about the benefits of being a TIME subscriberIf you are already a subscriber sign up — registration is free!