Business: Liggett's

A great many people in the U. S. know Liggett's Drug Store. Enticing the eye (as any good drug store should) with its walls of water-clear glass, its ranked bottles of yellow and orange and blue, its showcases piled with new brushes, sponges, utensils of vanity, the mingled sight of prophylactics, vanilla ice cream sodas, popular face powders, this Liggett's establishment is repeated in dozens of U. S. cities, always neat, always glittering, always the same.

There is only one Liggett's, but it is iterated 300 times in the U. S., 40 times in...

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