Advertising Is Advertising
Edward Bok in his book about Edward Bok remarked:
"It is to the vision and the genius of the first editor of the LADIES HOME JOURNAL that the unprecedented success of the magazine is primarily due. It was the purpose and the policy of making a magazine of authoritative service to the Womanhood of America...."
If Mr. Bok recently read advertisements of The Ladies Home Journal, which appeared in the Press, it is possible that he pondered dubiously over the phrase "authoritative service to Womanhood." For the advertisements ran in part:...
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