When advertising was very young, nearly every advertisement envisaged a direct, immediate sale. The prospect was urged to remove his pimples at once. Now it is otherwise. Advertising is primarily engaged in influencing public opinion, slowly, subtly. And in this way advertising has become a tool of all human design.
There is, in Pittsburgh, a devout Catholic layman of prosperous business. He desires to do something for and about his religion. He would create sympathetic understanding for a religion which he supposes is grossly misunderstood. He would, so far as in him lieth, win...
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