Business & Finance: Prosperous Motors

Despite direful predictions which were made a year and even six months ago, the current year will go down as the most prosperous in history for motor manufacturers. In only a very few cases will the dollar profits of every leading producer fail to be the largest on record.

Curiously enough, the whole motor industry is now operating on Henry Ford's classic idea—that many small profits amount to more than a few large profits. Practically all motor companies have slashed their prices sharply. Never before did a dollar buy so much in automobiles as...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!