The Press: Lucky Number

A novel twist of one of the oldest existing publicity ideas—the lottery scheme—recently occurred, simultaneously, to the editors of certain vulgar U. S. newspapers. To issue lottery tickets redeemable for cash is, of course, forbidden by law. But, since all paper bills are numbered, why not, thought the editors, make currency itself the lottery tickets? Every day certain newspapers began to publish the serial numbers of $1 and $2 bills. Persons who found lucky-number bills in their possession could redeem them for substantial prizes. Cashiers began to spend hours reading the...