The Press: Lucky Number

A novel twist of one of the oldest existing publicity ideas—the lottery scheme—recently occurred, simultaneously, to the editors of certain vulgar U. S. newspapers. To issue lottery tickets redeemable for cash is, of course, forbidden by law. But, since all paper bills are numbered, why not, thought the editors, make currency itself the lottery tickets? Every day certain newspapers began to publish the serial numbers of $1 and $2 bills. Persons who found lucky-number bills in their possession could redeem them for substantial prizes. Cashiers began to spend hours reading the...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!