Business: Re-enters the 5-Center

The late Vice President Marshall, when asked what the nation's most urgent need was, replied, as everyone knows: "A good 5-cent cigar!" Many tobacconists and tobacco consumers have agreed with him. The rise of wages and material prices during the War rendered the former "popular-priced smoke" much more expensive. The result was a drastic curtailment in consumption. In 1917, over 8 billion cigars were consumed in this country. By 1921, the 5-cent cigar had disappeared, and consumption of cigars declined to about 6¾ billion. Even yet, not quite 7 billion cigars are consumed...

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