French ingenuity has managed, in the past to sweeten alluringly the uses of advertisement. Managers of theatres once obtained publicity by purchasing the services of some penurious gentleman, shaving his head, and seating him, haughtily tailored, in some famed cabaret, with a blurb for the show tattooed upon his naked poll. Last week a bouillon company evolved a sleight even more alarming. An army of ragged sandwich men was sent into the streets, armed with bundles of red feathers upon which the name of the product was printed in black. Each feather had...
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