Business & Finance: Beauty and the Ford

It has been customary to consider Henry Ford as indifferent to beauty, and interested only in the more practical aspects of affairs. For many years the aesthetic qualities of his product have been jeered at by the multitude. Mr. Ford reprinted the jeers as an effective and cheap form of advertising. Now, however, a change has apparently come over the Detroiter. His leisure he spends in reviving old-fashioned dances and music. The rising aesthetic impulse has finally led him to revamp the new model of his cars with the idea of making them more...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!