Business & Finance: Florida Enchantment

The trek of ambitious realtors, promoters, sure-fire salesmen and other energetic persons to Florida resembles the Yukon rush, except that it is being made despite heat rather than cold. Advertisements of golden opportunities in Florida land appear everywhere throughout the country. The entire country is speculating upon it. Enthusiasm waxes hottest in Miami, where brokers exhaust voices and nerves from 7:30 a. m. to 12 p. m. daily.

Many hundreds of thousands of persons, apparently, have suddenly conceived the notion of going to Florida this summer, buying some land on a shoestring, splitting...

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