Business & Finance: Drive-It-Yourself

Having successfully—or apparently so —swept through the country, the Drive-It-Yourself movement has at length invaded New York City also. The movement has resulted from an inspiration in the fertile brain of John Hertz, taxicab king and controller of the Yellow Cab Co. (TIME, May 5, 1924; July 7). It has been incorporated as "The Yellow Drive - It-Yourself" System, Inc."

The new enterprise establishes stations where anyone with a driver's license can obtain a car to drive himself. Charges for this service are based on miles run. On ordinary days, the rates are 12¢ a...

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