"Wist ye not that I must be about my Father's business?" So said Jesus Christ to his mother, Mary. Bruce Barton, famed advertising agent, President of the advertising firm of Barton, Durstine & Osborn, puts business in italics. This is the contribution to theology made in a recent book* of his, in which Agent Barton genuflects before a Saviour who was, in his opinion, the Founder of Modern Business. Agent Barton has small regard for the painters who have shown Christ as "a frail man, undermuscled, with a soft faceĀa woman's face, covered by a...
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