Religion: New Jesus

"Wist ye not that I must be about my Father's business?" So said Jesus Christ to his mother, Mary. Bruce Barton, famed advertising agent, President of the advertising firm of Barton, Durstine & Osborn, puts business in italics. This is the contribution to theology made in a recent book* of his, in which Agent Barton genuflects before a Saviour who was, in his opinion, the Founder of Modern Business. Agent Barton has small regard for the painters who have shown Christ as "a frail man, undermuscled, with a soft face—a woman's face, covered by a...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!