The Press: THE PRESS: The Molders

The problem of an age of industrialism is not: "How much can we produce?" but: "How much can the public consume?" Wherefore the vast, highly organized, temperamental estate called "the molders of favorable public opinion," or, more prosaically, Advertising Men. Last year, when the Associated Advertising Clubs of the World fore-gathered in London, voted Houston, Tex., as their next meeting place, U. S. enthusiasm knew no bounds. It was so infectious that the staid London Times was moved, even ten months later (in March), to elaborate a special supplement in celebration...

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