Recently, some advertising experts estimated the amounts spent in news- paper advertising by prominent U. S. companies last year, drew up a list of the heaviest spenders:
At the head stands the Ford Motor Co., with $2,000,000, closely followed by the Victor Talking Machine Co., with $1,900,000. Other concerns whose annual payments for newspaper space total over the million mark are:
Chevrolet Motor Co $1,650,000
American Tobacco Co 1,600,000
Liggett & Myers Tobacco Co 1,500,000
Standard Oil Co. of Indiana 1,500,000
Calumet Baking Powder Co 1,400,000
Wm. Wrigley Jr. Co 1,250,000
Dodge Brothers 1,200,000
Paige-Detroit Motor Car Co. 1,000,000
In the class...
