Jean Patou, dapper couturier now visiting the U. S., was lunched by the Advertising Club of Manhattan. Said he: "The purpose of my present trip is to study advertising methods in the U.S., for they are the best in the world. I will take back with me to Paris an American advertising manager for my firm." He was induced to speak on the subject of clothes. Glancing down at his own furnishings, he stipulated that to be truly "soigne" a man should have 80 suits, "Oh, but at least 80!" said he.
...
To continue reading:
or
Log-In
