Business & Finance: Tea

Four years ago, Russia, which drank half the world's tea production, was forced to forego luxuries. In consequence, the tea business entered a disastrous slump. About $225,000,000 British capital is invested in the tea industry; some 400 growers in India and Ceylon are financed in London; and about two-thirds of the world's crop is sold in the Mincing Lane market in London. The British made up their minds that if Russians could not buy tea, somebody else must. They subscribed $2,000,000 for publicity and advertising, to increase tea-drinking. Just now their persistence and foresight is...

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