Interlocking businessesthe trust ideahas always been a good way of making money. The publishing busi- ness has been witness to it. The Hearst publications are a good example. With several publications under one control, it is only natural that one of them should advertise in another. But the typical tactics of the trust idea in publications are to go beyond the mere exchange of overt advertising and to boost one another editorially. The Hearst papers do this continually. The result of such attempts may almost invariably be diagnosed by a glance at the...
To continue reading:
or
Log-In
