Arts: Signboards

Herbert L. Pratt, President of the Standard Oil Company of New York, announced that his company will assist the National Committee for Restriction of Outdoor Advertising and similar organizations in their efforts to remove the unsightly billboards that mar the U. S. landscape.

Paragraphs from a letter by Mr. Pratt:

"Our company did not originate this method of advertising, but has been obliged in self-protection to follow the lead of other companies and, as these billboards are owned by advertising companies and rented, our ceasing to use them would only mean that other...

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