The Theatre: Cost Plus

Why Theatre Tickets Thin the Visitors' Bankroll

George H. Babbitt, butter-and-egg man of Tiffin, Ohio, and cousin to the prominent realtor about whom Mr. Sinclair Lewis wrote a book, comes to Manhattan for the Fodder Products Convention. With him comes Mrs. Babbitt and all the little Babbitts.

Mrs. Babbitt wants to go to the theatre, particularly through those long evenings when Mr. Babbitt is at butter-and-egg meetings. Therefore she scans curiously the advertisements, discovers critical excerpts culled by the press agents designed to prove that every production in town contains superlative entertainment. She gives...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!