There began in London a campaign to raise $500,000 to establish a permanent opera company. Prime mover is Isadore D. Elara, a British composer who has been well received in Paris. The project takes the guise of the familiar "music for the masses," in that it plans a box office rate of $1 for the best seats. There are to be no highly paid stars, but a large company with full length seasons. The present Covent Garden yearly season lasts only six weeks.
Among the prominents listed as backers is George Bernard Shaw....
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