New Weekly

What is in a name? "$25,000" say the Chicago Tribune and its lusty offspring The News (Manhattan). The public is offered $25,000 for a name. Afterwards the public is expected to buy it back many times over in nickels on the newsstand.

Announcing the publication of a new weekly with fiction, photos, fashions, patterns, fun, editorials, special articles, cartoons, and illustrations, the above newspapers offered $20,000, $4,000, and $1,000 in prizes for a name and a slogan.

The fertile minded readers of the two newspapers came forward...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!