Eighty-eight beauties in Madison Square Garden.
Rodolfo Valentino (real name, Rodolfo Guglielmo) came along.
And there was not a line of free advertising.
The Mineralava Co., manufacturers of "beauty clay," hit upon a great advertising scheme. It despatched Rodolfo Valentino and wife to visit 88 cities and choose the true beauty from all beauties assembled at each place.
Then the 88 beauties were transported to Manhattan. They and their chaperones were housed on an entire floor of the Waldorf-Astoria. They were taken in a fleet of taxicabs to see the Acting...