The Press: Aeroplane Editions

There is no place for advertising like an advertising men's convention. The New York Times engaged the Nina, a seaplane of the Aeromarine Airways, Inc., to take 2,200 copies of its latest edition to Atlantic City. There the papers were distributed daily on the breakfast tables of the Associated Advertising Clubs of the World. The Times' latest edition appeared, accordingly, when only early mail editions of other New York newspapers were on hand. This was not The Times' first venture of the kind. Some copies of The Times were carried by Lieutenants...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!