A God-Driven Pen

A " God-Driven " Pen

No food for 30 days, steady work and an hourly drink of water—that is the program of Bernarr Macfadden.

Macfadden is the publisher who has capitalized the interest of the human body, particularly the female.

According to the caption which appeared beneath his picture in a recent advertisement of himself, he is " Father of Physical Culture, whose God-driven pen has made millions think."

A short biography culled from the same advertisement: "For nearly forty years Mr. Macfadden [age 55 years] has been hammering away...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!