Religion: Kosher Earth Catalog

The Jewish Publication Society of America generally limits itself to unleavened texts that sell a few thousand copies each, but three years ago it brought forth a cheerful magazine-sized volume called The Jewish Catalog. Modeled after the countercultural Whole Earth Catalog, with a breezy text embellished by sprightly cartoons, the work was a do-it-yourself primer on Jewish customs and religious practices. It also turned into a runaway bestseller, currently in its tenth printing, with nearly 200,000 copies sold at $5.50. Inevitably, readers poured in new ideas. Inevitably, there had to be a sequel....

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