Television: . . . And Now a Word about Commercials

COMMERCIALS are infuriating. They are also irresistible. Commercials are an outrageous nuisance. They are also apt to be better than the programs they interrupt. Commercials are the heavy tribute that the viewer must pay to the sponsor in exchange for often dubious pleasure. They are also an American art form. A minor art form, but the ultimate in mixed media: sight, sound and sell.

Commercials or a great many of them are better than ever. How and why this came about is one of the more fascinating phenomena in television. They...

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