A Letter From The Publisher: Jul. 12, 1968

ăFOR British Artist Gerald Scarfe, this week's cover assignment offered an unusual challenge. TV commercials, he decided, called for something more than the exercise of his satirical pen; nor did one of his papier-maā écartoon sculptures, which had served so well for the Beatles (TIME cover, Sept. 22) and John Kenneth Galbraith (TIME cover, Feb. 16) seem quite right for this subject. Scarfe closeted himself in a New York hotel room for more than a week, watching TV day in, day out concentrating on the commercials and ignoring the programs.

With TV spots...

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