Advertising: Why They Are Doing All That

A grim Gestapo type in boots and a belted leather coat began to lecture in German-accented English: "Businessmen, you have perhaps noticed that Hertz has been ticking along like a fine watch lately. This is no accident. This is the result of training and discipline." He pushed through a steel door that clanked shut, and conducted a tour of the concrete block: "There we take the men who service the cars and turn them into fanatics. And in this area, we are building a super troop of car attendants." The 60-second commercial,...

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