Magazines: Grownups in Hippieland

A lot of publications are earnestly making the scene these days, but not for very long. They hitch a ride with passing fads; when the fads run out of gas, they do too. One new monthly, Cheetah, has a better chance of survival because it covers all the current fads without being overly rapturous about them. It is, in fact, quite often acidly funny about them, which is calculated to turn hippies off but to turn other sorts of readers on. Unlike hippies, Cheetah people know their way around. Chairman of the Board...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!