For 35 years the premier arena for prizefights and political rallies, ice shows and sawdust revivals, Manhattan's Madison Square Garden will soon sport a new look in a new location. Admiral John J. Bergen, chairman of the Graham-Paige Corp., the holding company that owns the Garden, last week announced plans to build a mammoth, three-block, $38 million new sports and entertainment center to replace it, on the west side of Manhattan at a site yet to be chosen. To be privately financed, the new Garden (which will retain the old name) hopefully...

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