Business: G.M.'s Most Efficient Model FREDERIC GARRETT DONNER

SIX times a day a Broadway cast of 50 went through their singing, dancing paces last week as a musical skit called The Magic Man opened General Motors' 1961 Motorama of 36 new cars at Manhattan's Waldorf-Astoria. Not in the show were some cheery lines spoken by short (5 ft. 8 in.), grey-haired Frederic Garrett Donner, 58, General Motors' board chairman and its chief executive since 1958. The world's largest industrial corporation, announced Donner, plans to spend $1.25 billion next year to expand and develop its worldwide (21 countries) auto empire, testifying to...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!