When audience research showed the TV networks that nearly as many fathers as kids watched western movies, they realized that they were missing a bet. So, with a clatter of hoofs and a hi-yo, the networks this season launched a flood of "grownup" westerns and began drawing a bead on the competition. Last week CBS's Gunsmoke shot up past an NBC Spectacular (Max Liebman's Dearest Enemy) by a score of 20.8 to 17.3 in the Trendex ratings. At ABC, the Cheyenne segment of Warner Bros. Presents has piled up so many more viewers...
To continue reading:
or
Log-In
