Radio: The Week in Review

When audience research showed the TV networks that nearly as many fathers as kids watched western movies, they realized that they were missing a bet. So, with a clatter of hoofs and a hi-yo, the networks this season launched a flood of "grownup" westerns and began drawing a bead on the competition. Last week CBS's Gunsmoke shot up past an NBC Spectacular (Max Liebman's Dearest Enemy) by a score of 20.8 to 17.3 in the Trendex ratings. At ABC, the Cheyenne segment of Warner Bros. Presents has piled up so many more viewers...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!