RETAIL TRADE: The Little King

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Through the swinging glass doors of Manhattan's "21" Club one night last week popped a roly-poly, melon-bald little man with the berry-bright eyes and beneficent smile of St. Nick touching down on a familiar rooftop. Louis Marx, America's toy king and cafe-society Santa, was arriving at his favorite workshop. With his beautiful blonde wife Idella, who looks the way sleigh bells sound, 59-year-old Lou Marx toddled regally toward a table in the center of the downstairs room. The table is always reserved for Millionaire Marx...

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