Hands Off My Gods

It's been five years since the spirituality-seeking Madonna, dressed in a sari and adorned with a tilaka marking on her forehead, sang a self-composed Sanskrit song at the MTV awards before a backdrop of Hindu god images—simultaneously raising the West's awareness of Hinduism and incurring the ire of the religion's faith police. Things Indian have only gotten trendier since. But as Madonna discovered, cashing in on Hinduism can be a mixed blessing.

HOLY BIKINI Italian designer Roberto Cavalli is famous for his racy fashions, but he was dressed down by Hindu activists for this summer's line of women's...

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