Big Brother, Are You Watching?

Massimo Romeo lowers his voice. "I'll be honest with you, I've got someone up in Milan who is putting in a good word for me." He pauses, looks around again, and adds: "And I know I've got the face." The bespectacled 39-year-old Neapolitan travel agent — who most definitely does NOT have a made-for-TV mug — can't speak for long. They're about to call his number.

Italy's Grande Fratello consistently boasts Europe's highest ratings of any version of Big Brother. And now the program has come to bustling Naples for the first time in search of potential contestants...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!