Meet Joe Blog

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ILLUSTRATION FOR TIME BY PETER AND MARIA HOEY

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Howard Dean's campaign blog, run by Mathew Gross, may be the perfect example of both the potential and the pitfalls of high-profile blogging. At its peak, blogforamerica.com drew 100,000 visitors a day, yet the candidate was beaten badly in the primaries. Still, the Dean model isn't going away. When another political blogger, who goes by the nom de blog Atrios, set up a fund-raising link on his site for Kerry, he raised $25,000 in five days.

You can't blog your way into the White House, at least not yet, but blogs are America thinking out loud, talking to itself, and heaven help the candidate who isn't listening.

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