High Fashion Hits the Fairways—and Scores

There's a good reason that the terms birdie and eagle are part of the golf lexicon and the word peacock is not. "Let's be honest: golf clothing is pretty dorky," says Craig Tanner, CEO and founder of Urban Golf Gear (UGG), an "athleisure" apparel brand that combines performance technology with urban fashion flair. Tanner, who started the company in 1997, figured there would be a bigger audience for golf clothes when he saw Tiger Woods score a victory in just his third amateur tournament in 1996. "I knew he was going to go pro, and I knew golf was going to...

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