Tomato Soup With a Side Of Pop Art

By Kate Novack Sunday, May 02, 2004
    • Andy Warhol notoriously rejected the dividing line between art and commerce. He'd be happy, then, to see Campbell's tomato-soup cans with labels inspired by his famous silkscreens lining supermarket shelves. Through a licensing agreement with the Andy Warhol Foundation, Campbell's has introduced limited-edition cans in four color combinations, selling for $2.99 a four-pack exclusively at Giant Eagle supermarkets. This is the first time Campbell's has deviated from its red-and-white label since it was introduced in 1898. And with a run of 300,000 cans, each with a copy of Warhol's signature, just wait. Pretty soon tomato soup will be for sale on eBay.