Designing For Women

By Jeremy Caplan Sunday, Apr. 11, 2004
    • Created for women by the proud designers shown below and officially unveiled at the New York Auto Show last week, Volvo's "Your Concept Car" is supposed to be what women want. Some females found features like the ponytail rest a trifle sexist, but those who liked its handbag holders, computer-aided parking and easy-opening gull-wing doors will be happy to learn that the Volvo is just one of the formerly gender-neutral products being redone to suit them. Here's a sampler.

    SHARP AQUOS TV
    Ads in Elle Decor and IN STYLE pitched this pricey line of TVs to women as sleek, sexy and light.

    LEATHER LAPTOP BAG BY JZMO
    Jeffrey Orr designed this computer case for female execs tired of boring black bags. His techy totes come in colors like Midnight Mocha and Knockout Red.

    IPOD MINI
    More than 100,000 of these purse-friendly music players have been sold in seven weeks. Pink ones are a hit.

    EPSON PICTUREMATE
    Designed to avoid that office-equipment look, this lunchbox-style printer has a handle for easy lifting.