How to Lead a Charmed Life

From Tokyo's fashion-forward Shibuya district to New York City's SoHo, the must-have accessory this year is the lucky charm. Prada charmed the front-row crowd at last month's fall fashion shows with miniature leather handbags dangling from purse straps. The Gap sells plastic and enamel flower charms for $5. "It's a way to personalize your bag," says Emma Hill, vice president of adult accessories at the Gap.

"I always have all manner of bits and bobbles hanging from my bag, and I can change the charms instead of changing my bag." Recently charms have been migrating to mobile...

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