Style Watch

Forget sailors and musicians. These days the immaculately dressed M.B.A. in the office next to yours may well be sporting a tribal tattoo beneath his Paul Smith shirt. Tattoos have gone mainstream—and responding to the trend, tattoo artists are forsaking dingy backstreet premises for upscale studios. Setting the pace is famed British body-art company Metal Morphosis, tel: (44-20) 7318 3801, which has opened a parlor inside the swanky Selfridges department store on London's Oxford Street. Ladies Who Lunch can now pop in for a quick butterfly or dolphin in between looking for a new handbag or pair of shoes. But if...

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