Lula's Next Big Fight


TALKING TOUGH: Since his election last year, Lula has emerged as a feisty spokesman for the developing world

In the world of trade negotiations, Cancún is already legendary. In September, as Caribbean waves lapped the beach outside their hotel, Brazilian Foreign Minister Celso Amorim handed U.S. Trade Representative Robert Zoellick a new set of demands from a coalition of 22 developing countries, led by Brazil, China and India. If the U.S., the E.U. and other developed nations failed to slash their hundreds of billions in agriculture tariffs and subsidies, the poorer nations would refuse to discuss issues dear to the rich, like investment rules and intellectual-property rights.

Zoellick stood up, Amorim recalls, and said that while...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!